The Great Pivot: Adventures in Re-Titling

Just found the original promotional graphic developed by Cheryl. I still like it, but I art-directed her toward a pretty static pose, and then started rethinking the title, and then walked away from this idea after wasting a solid few weeks of Cheryl’s time.

Ti

The film uses Dylan Thomas’s “Do Not Go Gentle…” as a leaping off point, hence, “The Light”, but after a few months of staring at it (because [points at self]: slow learner) it sunk in that the title was too direct, and some icky combination of grandiose and vague, like a 13 year old trying to describe sex.

Live and learn. Or if you try really hard; live and don’t learn.


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